It has now been confirmed that Allwyn will operate all National Lottery scratchcards from February 2024. Here’s what you need to know!
Back in March of this year, the Gambling Commission confirmed that Czech operator – Allwyn – would succeed as license operators for The National Lottery, the first change of operator since Camelot has managed it from its inception in 1994.
Although Camelot responded with resistance to claw back the license, they have since stepped aside, all but confirming Allwyn as the next operators, starting from February 2024.
Who are Allwyn?
Allwyn are a Czech-based global lottery operator, who currently run lottery brands across Europe, which includes Austria, Czech Republic, Greece, Cyprus and Italy.
They claim to build better lotteries by focusing on innovation, technology, efficiency and safety – something that the UK’s National Lottery is in much need of!
This has resulted in the lotteries of the above countries growing substantially, all whilst increase the amount of money donated to Govenment and local societies, which is great news for National Lottery Good Causes!
What Changes Are Going to Happen to National Lottery Scratchcards?
As of now, the changes that Allwyn will make to National Lottery scratchcards is uncertain, but they have already made some comments which can give us ideas of what to expect.
In their winning bid to operate the National Lottery, they aim to win back customers and bring a new generation of players to the National Lottery with ‘new games and technology’. Some sources claim that they wish that 70% of the UK’s population will buy a scratchcard at least once a year.
Although this sounds excessive and could exacerbate the current ‘problem gambling’ in the UK, they aim to have more people playing, but spending less on average.
One idea that is being reported that Allwyn will implement is the introduction of ‘scratch-n-sniff’ scratchcards, where a desirable aroma is released upon scratching.
What Else Will Happen to National Lottery Games?
Just like with the changes to scratchcards, any specific changes to the National Lottery games – including Lotto and Thunderball – is uncertain.
It is likely that current player concerns of low payouts and prizes will be addressed, hoping to tempt more people to playing regularly – rather than waiting for the big jackpots.
Will We Be Covering Allwyn’s New Scratchcards?
At Scratchcard Winners, we are excited to see what changes Allwyn can make from the boring and repetitive range of National Lottery scratchcards we currently see month on month.
We have tried many times to reach out to the National Lottery to form a partnership with the brand and thousands of readers of our website, without success.
This is officially our proposal to Allwyn – Let’s work together to create better scratchcards and make the UK’s population excited about playing National Lottery scratchcards again!