The UK National Lottery, a staple of British culture since its inception in 1994, has undergone a significant change.

Allwyn Entertainment has taken the reins as the new operator which marks a new chapter in the National Lottery’s history. Promising to reshape the landscape of UK lottery, National Lottery scratchcards and Instant Win games, we take a look at who Allwyn are, and what plans they could have in store for us.

Who is Allwyn?

Allwyn is a global lottery operator who already operate lotteries across Europe, including in the Czech Republic, Italy, Greece, and Cyprus.

With decades of experience under its belt, Allwyn has been recognised for its innovative approaches to lottery operations, commitment to responsible gaming, and the significant contributions it has made to public good causes through its various operations.

Formerly known as Sazka Group, Allwyn rebranded itself as part of a strategy to strengthen its international presence and unify its brand across different markets.

What Are Allwyn’s Plans for the National Lottery?

Allwyn has not only promised a more responsible way of operating the lottery, but doing so in a way that improves the player experience.

Although there has been a lot of headlines about what they will and won’t do, the core elements for Allwyn include the following:

Enhance Player Experience

Allwyn has pledged to modernise lottery games, making them more accessible, entertaining, and engaging for players across the UK. This includes updating the digital platforms, introducing new games, and ensuring that the lottery remains a fun and responsible form of entertainment.

Increasing Contributions to Good Causes

One of the most critical aspects of the National Lottery (at least for the Government) is its role in funding charitable causes throughout the UK.

Allwyn has committed to not only maintaining but increasing the lottery’s contributions to these causes, which they plan to do so by optimising business operations and leveraging new technologies. Although many players fear they could win less money as a result, if Allwyn are successful with their plans, then both good causes and players could both benefit.

Promoting Responsible Gambling

Without responsible gambling, the National Lottery would cease to exist.

Allwyn is emphasised its commitment to maintaining a safe and responsible gaming environment, which includes implementing advanced safeguards to prevent problem gambling, promoting healthy play, and providing support to those who need it.

By operating lotteries in other countries, part of Allwyn’s successful bid was its vast experience, knowledge and tools it has to uphold high standards of player protection.

Innovation & Sustainability

Although Allwyn has not said much about it’s confirmed plans, it has said multiple times that it plans to bring innovation to the National Lottery.

It also helps to bring about sustainability and social responsibility, aiming to make the National Lottery a leader in ethical and sustainable business practices.

What Does This Mean for Players?

The transition to Allwyn as the National Lottery operator has already happened.

Although there are no apparent changes that have happened yet, expect them to slowly release a range of improvements in the gaming experience and new opportunities to win. The most likely change you will see first is a more modern and user-friendly interface for games, combined with new games and features.

They have already hinted at a brand new range of scratchcard designs with digital innovation, but they are also stated that they are looking to reduce the price of a Lotto ticket to £1.


For National Lottery and scratchcard players, the handover to Allwyn looks to be an exciting one.

Whilst it is far to early to judge them, you can expect a trickle of changes occurring throughout 2024, and beyond.

As ever, we will be monitoring the situation closely and keeping player like you up-to-date with changes – both good and bad!


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